Holiday Frenzy
Anybody in retail will tell you that the holidays are the most important time of the year for sales. Consumer spending hits its peak in the months of November and December, and every business needs to maximize their exposure and promotional strategies to best capitalize on these spendy times. It has been proven that email marketing, if done correctly, is one of the most effective and profitable ways to reach out to your client base. MCKINNON DUNFORD has the experience and know-how to create an engaging, results-based campaign that can achieve outstanding results with a small investment of time and money. What better time to get started than the consumer crazy holidays?
70% of consumers are conducting product research and comparison shopping online in 2009. This has nearly doubled from last year, which was 38%. That behavior is already in progress. 30% have already begun shopping, most of them beginning this month (October). -pricegrabber.com
Case Study: House of Copenhagen
MCKINNON DUNFORD client and online Danish furniture retailer House of Copenhagen regularly used email marketing to send out promotions at various times in the year, with great results. Last winter, we developed an email campaign to promote end-of-year sale prices on furniture by renowned Danish designer Hans Wegner. An initial email was sent out early in December 2008 informing their customer base of the sale prices and the products available. As the month progressed, reminders were sent out to create urgency for the December 31st deadline in conjunction with content promoting the sale on the homepage of the website. All in all, the email campaign contributed towards over $80,000 in sales for the month of December. Happy new year indeed!
Email marketing is one of the most powerful marketing tools available to businesses of all shapes and sizes. Unlike direct mail, there are virtually zero production, materials, or postage expenses. It saves on paper product waste, and is delivered instantly to the inboxes of your customers. Modern web technology allows us to format and style the newsletters in new and creative ways, with rich graphics, photography, and typography that shows your business in the best light possible. In addition to featuring the specific promotion or product that the newsletter highlights, the email format also allows your customers to connect with you on your other channels like your website, twitter feed, and blog. You are doing those things, aren’t you?
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the DMA’s just-released Power of Direct economic-impact study—an effort the trade organization publishes every year at its annual fall conference. Meanwhile, non-catalog direct mail returned $15.22 for every dollar spent in 2009 while catalogs returned $7.32, according to the study. -directmag.com
Proactive Communication
Instead of waiting around for people to search you out or stumble across your website or storefront, email marketing is PROACTIVE COMMUNICATION! Your business is savvy, you have great deals, your sales team and customer service is top-notch, but people need to know about it. What better way than an attention grabbing, visually enhanced email newsletter that is specifically targeted, action oriented, and visually appealing to drive people to your store or website and increase your market dominance. In addition to sales now, email newsletter campaigns are an ongoing strategy to develop customer loyalty, drive traffic and sales, and build your brand visibility.
Let’s get it started
It’s less than a month until Christmas, and your products aren’t going to sell themselves! We are offering special promotions on email campaigns for the month of December, so contact us today with some details about your needs and we will get started immediately on a strategy.
