Jobing.com Arena – Street League Skateboarding Stop 3. Source (streetleague.com)
Wrap up -
McKinnon Dunford Media was tasked with developing and executing a media campaign for the Phoenix market, including traditional and non traditional media items.
Traditional media included – cable, bus shelters, digital billboards, radio, email, print and cinema. Non traditional assets included – distribution of Street League promotional items, social media activation and local promotional events.
Some highlights from this year’s Street League Skateboarding event, include a 300 percent growth in year-over-year attendance and a global media impact surpassing 1.2 billion impressions. - Click here for the official press release